Free Mailchimp Alternatives: 7 Tools Worth Exploring in 2025

Email marketing remains one of the most powerful digital marketing channels, but finding the right platform can be challenging. For years, Mailchimp has been the go-to solution for small and medium-sized businesses. However, many marketers and business owners are now questioning whether Mailchimp is worth the cost. As Mailchimp’s pricing structure has become more complex, with charges increasing as your list grows, many users are actively searching for free Mailchimp alternatives that still offer robust functionality.

If you’re one of those users, this guide is for you. Below, we’ll review 7 of the best free alternatives to Mailchimp available in 2025. These tools provide strong features for list building, automation, and analytics—without requiring you to commit to an expensive subscription.

At the end of this article, we’ll also explain how our agency can help you migrate your lists, set up automations, and maximize your email campaigns. After all, switching tools is only the first step; setting them up for success is where expertise matters.

---

Why Look for Free Alternatives to Mailchimp?

Before diving into the alternatives, it’s worth highlighting why many users are leaving Mailchimp:

1. Rising Costs – Mailchimp’s free plan is limited to 500 contacts and 1,000 monthly emails. Beyond that, costs escalate quickly.
2. Paying for Inactive Contacts – You get charged for every subscriber in your database, even if they’re inactive or unsubscribed.
3. Feature Limitations – Essential features like advanced automation, A/B testing, and detailed segmentation are often locked behind higher tiers.
4. Interface Overload – While powerful, Mailchimp’s interface has become bloated, leaving beginners overwhelmed.

This combination makes businesses—especially small ones—seek alternatives that better match their budgets and goals.

---

1. MailerLite

Best for: Simplicity and strong automation features

MailerLite is one of the most popular free alternatives to Mailchimp, thanks to its balance of usability and functionality.

• Free Plan: Up to 1,000 subscribers and 12,000 monthly emails.
• Features: Drag-and-drop email editor, landing pages, sign-up forms, and basic automations.
• Why It’s Great: The interface is cleaner and easier to use than Mailchimp, making it ideal for beginners.

If you’re looking for an affordable step up, MailerLite’s paid plans also scale well compared to Mailchimp.

---

2. Sendinblue (now Brevo)

Best for: Businesses that need SMS + email marketing

Sendinblue, rebranded as Brevo, offers a generous free plan and unique features like SMS campaigns.

• Free Plan: Unlimited contacts with up to 300 emails per day.
• Features: Transactional emails, SMS marketing, automation workflows, and CRM integration.
• Why It’s Great: Perfect for businesses that want multi-channel communication, not just email.

The daily sending cap may be limiting for larger campaigns, but for smaller businesses, it’s a strong option.

---

3. Benchmark Email

Best for: Easy email design

Benchmark Email is designed with a focus on clean, professional templates and a user-friendly design process.

• Free Plan: 500 subscribers and 3,500 emails per month.
• Features: Drag-and-drop builder, responsive templates, and basic automation.
• Why It’s Great: It’s a good choice if design and branding are priorities, since templates are sleek and customizable.

While its automation is less advanced than some others, it’s an excellent entry-level platform.

---

4. Moosend

Best for: Budget-conscious small businesses

Moosend is another excellent Mailchimp alternative, offering a competitive free plan and scalable options.

• Free Plan: 1,000 subscribers with unlimited emails.
• Features: Advanced automation workflows, AI-powered product recommendations, and segmentation tools.
• Why It’s Great: Moosend’s automation features are powerful for a free plan, rivaling paid tools.

If your business is growth-oriented but budget-limited, Moosend should be on your radar.

---

5. HubSpot Email Marketing

Best for: Companies already using HubSpot CRM

HubSpot is a giant in the marketing space, and its email marketing tool offers a free entry point.

• Free Plan: 2,000 emails per month to unlimited subscribers.
• Features: Contact management, CRM integration, drag-and-drop editor, and analytics.
• Why It’s Great: If you’re already using HubSpot CRM, the seamless integration saves time and effort.

The drawback is that HubSpot pushes you toward its full (and expensive) marketing suite. But for small-scale campaigns, the free tier is very capable.

---

6. Mailjet

Best for: Team collaboration

Mailjet is ideal for teams that want to work together on campaigns, thanks to its collaborative features.

• Free Plan: 6,000 emails per month (200 per day) to unlimited subscribers.
• Features: Email builder, contact segmentation, and real-time collaboration.
• Why It’s Great: Multiple team members can work on the same campaign simultaneously.

The daily cap may be a limitation, but the collaboration tools make it stand out.

---

7. ConvertKit

Best for: Creators, bloggers, and freelancers

ConvertKit is designed with creators in mind, offering easy tools for selling products and building audiences.

• Free Plan: Up to 1,000 subscribers with unlimited emails.
• Features: Landing pages, sign-up forms, tagging, and email sequences.
• Why It’s Great: If you’re a blogger, YouTuber, or content creator, ConvertKit makes monetization easier.

Its automation isn’t as advanced as Moosend, but for creators, it’s more than enough.

---

How to Choose the Right Free Mailchimp Alternative

The best choice depends on your specific needs:

• If you want simplicity, go with MailerLite.
• If you need SMS + email, choose Sendinblue (Brevo).
• If design matters most, consider Benchmark Email.
• If you’re focused on automation, Moosend is a top pick.
• If you’re already on HubSpot CRM, stay within that ecosystem.
• If you collaborate in teams, Mailjet is a strong option.
• If you’re a creator, try ConvertKit.

---

Migrating from Mailchimp Without Losing Data

Switching email providers can be intimidating. Migrating contacts, ensuring deliverability, setting up automations, and maintaining brand consistency takes time and expertise. That’s where our agency comes in.

We specialize in email marketing migration and setup services. Whether you’re moving from Mailchimp to MailerLite, Sendinblue, or another platform, we’ll ensure the transition is smooth, with zero data loss and minimal downtime.

And because email marketing doesn’t exist in isolation, we also help businesses buy SEO services that complement their campaigns. After all, driving traffic to your website and capturing leads is just as important as nurturing them via email. If you’re looking to buy SEO service along with professional email migration, we can provide a complete package to grow your business online.

---

Final Thoughts

Mailchimp isn’t the only option for email marketing in 2025. With so many free and capable alternatives, businesses now have more power than ever to choose platforms that suit their goals without overspending.

The key takeaway: the platform matters, but strategy and execution matter more. That’s why working with experts can accelerate your success. If you’re ready to explore free Mailchimp alternatives, migrate your campaigns, and boost your visibility with SEO, our agency is here to help.