The search engines’ approach to website ranking changes constantly. Here you can find information gathered from different sources, it reflexes the latest trends in web promotion and the SEO industry.
1. Useful content
The usefulness of content for visitors comes in the first line. It was a long time ago when an approach to make content stuffed with keywords and made preferably for robots but not for people had a sense. The most valuable content is considered that’s been written by an expert in the relevant field, which covers the theme in a structured, detailed and full form.
2. Choice of the content’s consuming method
Visitors and search systems like when content is presented in several different forms for visitors to comfortably choose whether to read, listen or watch.
3. Optimization for mobile devices
According to official information, the number of mobile users has exceeded one of desktop computers. Therefore Google has announced that now those strategies are “mobile first”, which means the advantage of a mobile version over a standard one. In other words, if a mobile version doesn’t work well, in this case, the standard version disregarding all its positive points would not have chances to be ranked high.
4. Natural linking profile
Google has announced that it would use not only backlinks to determine the authority of websites but even citations of domains or brands. A natural backlinks profile will be of big importance, it means no bought backlinks.
5. Visitor’s behaviour
A search engine is attentively watching the visitors’ behaviour on websites. At first, a website gets a bonus in case a visitor comes to it from the search results. A well-done meta description importantly serves for it. Usually, a search engine takes meta description to form a snippet (a short webpage description seen to users in search results). Later a search engine makes a conclusion about the grade of visitor’s satisfaction with website content.
The main indexes of satisfaction are time spent on the site, the number of pages visited and the user’s behaviour after he leaves the website. If the visitor doesn’t try to look again for the same question it means he’s totally satisfied. It’s important to mention here that the time of web page download speed plays a big role because people can leave a website without waiting if the content is loading too slowly.
6. Comments and reviews
If your business has a lot of comments and reviews it means that your products and content are interesting for the visitors. Also, updating your content frequently make search bots to more regularly crawl the page.
7. Old content is important
Search engines prefer old and trustworthy content. They prefer it more than a new one. But make sure your older articles are up to date and don’t contain information that is no longer relevant
8. Usage of HTTPS
The usage of HTTPS is obligatory for websites which use confidential information. For other websites, it’s highly recommended.
9. Social signals
Google understands that a website is really popular when a lot of social signals are seen, especially Youtube and Google+.
10. Voice search optimization
Voice search becomes more and more popular. their feature is that they are longer than ordinary ones.
We’d like also to remind you about the basic principles of optimization, which are not new but are crucial as before: it’s recommended that the whole website’s content fits just one key phrase. A great plus while optimizing web pages would be the presence of the keyword in the domain name, URL, title, meta description, alt tags and at the beginning of the text. The key phrase can be substituted by synonyms. But the most important is that a website must answer the client’s answer completely and exhaustive.
And the last thing: the best way to promote a site is one that is implemented in a comprehensive manner using all available channels.