Los 3 mejores consejos de SEO local que dan resultados

Do you want to optimize your website for the local search? If you're not sure where you need to start, Ryan Shelley provides you with some interesting tips for beginners.

If you want to sell online (or even offline, locally), firstly you need to know that the search engines are a very good place to start. During the last years, I worked with a big number of different local companies helping them to rise their visits and revenue using SEO. But one of the most important hurdles that we had was the situation when we met with local companies that had problems in the past with so-called "SEO professionals". They’ve invested real money and didn't get any actual results. Consequently, a lot of local businesses now believe that SEO is just a scam or simply something that doesn't work.

Por lo tanto, mi objetivo principal ahora es discutir varios consejos de SEO que realmente funcionan y cómo utilizarlos correctamente para obtener buenos resultados comerciales en el futuro cercano.

¿Por qué SEO local?

En primer lugar, es necesario explicar la base de este tema y por qué recomiendo invertir en SEO local. Hoy en día, es común usar los motores de búsqueda para encontrar negocios locales a los que potencialmente podrían comprar. Obviamente, esta no es solo mi opinión; Google ya lo ha demostrado. Aquí tienes algunas estadísticas:

• Cada 4 de cada 5 consumidores prefieren buscar información local utilizando motores de búsqueda.
• El 50% de las personas que utilizaron una búsqueda local en el teléfono inteligente visitaron una tienda durante el mismo día, el 34% hizo lo mismo realizando la búsqueda en una tableta o computadora.
• Sabemos que las búsquedas locales conducen con mayor frecuencia a compras en comparación con las búsquedas no locales. El 18% de todas las búsquedas locales suelen conducir a una compra durante un día en comparación con el 7% de las búsquedas no locales.

Entonces, ¿qué significa toda esta información para tu negocio? Significa que, cuando las personas buscan localmente, suelen estar listas para comprar de inmediato.

Furthermore, the process of building a local SEO strategy won't only help you to boost your website traffic, it will possibly rise your sales as well.

1. Contenido enfocado localmente

If we talk about famous local SEO, we need to know how important are local directories, citations, and maps. Clearly, all of these factors are important; but with the purpose of getting a real impact, it's important to create high-quality localized content.

And what does it mean? It mostly means website content, based on problems and questions around the local area you're interested to sell on. A content that is about those specific themes/issues/ that your potential customers worry about. Looking from the other perspective, local businesses are able to obtain a big benefit only sharing thoughts about their local niche and a wide range of things related to it.

Aquí viene mi primera recomendación: Necesitas crear un blog con contenido local específico, que pueda ser interesante para las personas de tu ubicación.Hable sobre cómo sus productos o servicios se correlacionan con las necesidades especiales de su comunidad e intente construir una conexión. 

Obviously, don't forget to use your location name among the articles in your blog. For example, if you own a bicycle store, located in Glendale, Phoenix, it should be mentioned a notable amount of times (don't overextend with this technique, your texts should be readable and interesting still).

Also, you need to know that a very good way to find inspiration for your local content is your clients. Talk with them, share different stories about all interactions that you had - possibilities are endless. It's important to understand that localized content doesn't only create a connection with clients from the same area. It also gives a good reason to the other local sites to connect with you!

2. Directorios, mapas y citas

For previously named local businesses, it’s also important to be sure that your business is optimized (and simply present) on Google Maps. If potential customers can't find your physical location, you're simply losing a sale!

It still surprises me how much businesses still aren't using those Google Maps advantages, although it is really simple to register yourself on them via Google My Business. This service really helps you to get more exposure and also allows you to control the appearance of your business on Google Maps.

Our final goal is to register our business in many business directories, as Google My Business is only one of them. Also, it is important to assure that your address, phone number and, finally, name are consistent across all web directories you're registered in.

Los sitios y directorios de mapas más grandes que definitivamente debes conocer son Yelp, Google, Yahoo Business, MapQuest, Facebook, Páginas Amarillas, Super Pages y Bing.

Otra nota importante. Una vez que tengas un perfil en esos directorios, probablemente recibirás muchas llamadas automáticas de estos mismos sitios con sugerencias para hacer crecer tu negocio. La mejor solución: ignóralas. Asegúrate de que tu número de teléfono y dirección sean correctos, así como tus perfiles sociales, categoría y URL del sitio web; esto debería ser suficiente.

Si quieres ir aún más allá, te recomiendo que consultes Yext o MOZ Local. Te ayudarán a agilizar el proceso y te avisarán cuando algo necesite una corrección urgente. Lógicamente, no pueden ver todos los problemas, pero pueden ayudarte con muchas preguntas y ser un excelente punto de partida. Además, pueden ayudarte a controlar y mantener todos los tipos de anuncios que hayas reclamado.

3. También importante: Construcción de enlaces locales

Link building is one of the most important factors when we start talking about SEO. But I think you know that not all the links are the same, they are not all equal. The previously named directory links are a very good thing, but they don't have the same value as organic backlinks.

Si comparamos la construcción de enlaces locales con otras estrategias, la primera suele comenzar con una buena investigación. Los sitios web sobre tu ciudad o pueblo suelen tener su propio directorio de empresas locales, y este es un buen punto de partida. Solo necesitas enviar un correo electrónico al administrador de dicho sitio web y pedirle amablemente que añada tu negocio a su directorio.

Also, you can get local backlinks on local organizations and clubs' websites. These backlinks are important - they show how engaged are you to the local community.

Your goal is to obtain links from websites that interest you in terms of link context and relevance and remember, you don't wanna pay for them. In contrary, local link building is more about building connections. When we are talking about SEO, it's necessary to remind that in this area, relationships play a huge role.

Conclusión

If you follow these simple steps, it should definitely help you to gain more localized visits and sales. It doesn't matter if you're new in business or just need some fresh boost, you will gain a lot if you focus on creating qualitative local content, adding yourself to local directories and building good organic links. Good luck!