We are making search engine optimization since 2009. The significant experience gained during those years made us expose here the part of our usual SEO procedure. It is not a simple task. Maybe you know about the Pareto principle — you focus on 20% of the job, and it brings you 80% of the result.

When one starts to make SEO for a website he faces a question: which steps to follow?

Here are they:

1. Download a big list of keywords relevant to your website from the Adwords Keyword Planning Tool. https://adwords.google.com/
2. Select some keywords from the Adwords list which have the best relation to traffic/competition and traffic/price per click.
3. Check the level of competition for every selected keyword and detect if your website is capable of fighting with top-10 competitors.

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