Google PenguinAt 23th of September 2016, after the appearance of the Penguin algorithm version 4.0, the website optimization changed.

While many webmasters were happy that a policeman capable of punishing disobedient competitors 24/7 has come, others fell under the blow of the changes, which have not necessarily been good.

Originally, the Penguin was created to help eliminate spam by identifying the off-site natural optimization signal. More precisely:

- Anchor distribution that attaches to this page should look natural.
- The quality of resources, where the link is placed, must be high.

Do you want to optimize your website for the local search? If you're not sure where you need to start, Ryan Shelley provides you with some interesting tips for beginners.

If you want to sell online (or even offline, locally), firstly you need to know that the search engines are a very good place to start. During the last years, I worked with a big number of different local companies helping them to rise their visits and revenue using SEO. But one of the most important hurdles that we had was the situation when we met with local companies that had problems in the past with so-called "SEO professionals". They’ve invested real money and didn't get any actual results. Consequently, a lot of local businesses now believe that SEO is just a scam or simply something that doesn't work.

We are making search engine optimization since 2009. The significant experience gained during those years made us expose here the part of our usual SEO procedure. It is not a simple task. Maybe you know about the Pareto principle — you focus on 20% of the job, and it brings you 80% of the result.

When one starts to make SEO for a website he faces a question: which steps to follow?

Here are they:

1. Download a big list of keywords relevant to your website from the Adwords Keyword Planning Tool.
2. Select some keywords from the Adwords list which have the best relation to traffic/competition and traffic/price per click.
3. Check the level of competition for every selected keyword and detect if your website is capable of fighting with top-10 competitors.


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