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The most important indicator of the success of your online business is conversions, that is, the percentage of website visitors that turn into buyers. For example, if out of 100 people who visited your website, one person made a purchase, the conversion will be 1%.
The owner of the site should always ask himself a question: how to increase the conversion.
It is absolutely clear that doubling the conversion raises the profitability of the business also by 2 times too. What are the ways to increase the level of conversion?

The search engines’ approach to website ranking changes constantly. Here you can find an information gathered from different sources, it reflexes the latest trends in web promotion and SEO industry.

SEO is still storing many secrets for many beginners, but even experienced internet users should constantly check those new things that appear in the web marketing world. We have made a list of 9 facts about SEO you perhaps never knew about.

At this moment, the question isn't whether we need to invest in mobile marketing, but - to what degree? Carrie Albright, the columnist, explains how marketers should work to increase their sales with smartphone optimization.

During many years the world of digital marketing has wondered: "Could this year be considered as the time of mobile phones?" But now it's already clear that the time of mobile technology has come, moreover, the "Mobile Crisis Epoch" is here to replace it. Now, instead of looking at the mobile audience's potential, we weigh the impact of our approach to smartphone optimization in terms of sales and revenue in the long run.

Daniil Monin, one of the mentors of the 404 Hub accelerator, St. Petersburg, and SEO specialist for more than 10 years, wrote about the promotion of content sites.

An eternal battle of good and evil always means the alternate dominance of each of them. Even in tales, though good traditionally triumphs over evil, dark forces always have their moments of triumph. For search engines, this evil is often the webmasters.

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