When we start to work with a client on Google Ads management we first think about how to be helpful. Google Ads management is not just a series of rules one needs to know to successfully make money with a big ROI. Of course, there are general rules you need to follow in order not to make stupid things. But the sense is that this activity is like art because it's impossible to calculate and foresee everything. You need to feel what would happen after every movement with ads, budgets, bids, targeting, etc. We have a big experience of work with Google Ads and still are learning. Many big and small clients passed their projects to us, there were clients spending thousands of dollars daily with dozens of campaigns and hundreds of keywords. Also, we worked with tiny budgets. After all that there were some interesting tips we'd like to share.
