SEO Audit of 10 competitors of yours

1. Technical Issues

1.1 Download Speed
1.2 Broken Links
1.3 Links to Inaccessible Pages
1.4 Empty Page Titles
1.5 Duplicate Page Titles
1.6 Duplicate Pages
1.7 Duplicate Content
1.8 Duplicate Meta Description
1.9 No Crawler Allowed Pages
1.10 URL Invalid
1.11 H1 Tag Problems
1.12 IMG ALT problems
1.13 Meta Robots Nofollow, Noindex
1.14 Redirects (301, 303, 307)
1.15 Canonical Tag Used

2. User Experience

2.1 Amount of time spent filling out website forms
2.2 Navigation and Interaction with the website
2.3 Feedback from customer support/service department
2.4 Interactions via phone call, social media, and/or email
2.5 Usability testing
2.6 Bounce Rate
2.7 Pages per Session
2.8 Average Session Duration

3. Economic Part

3.1 Cost of Visitor Paid Search
3.2 Cost of Visitor Social Channel
3.3 Cost of Visitor Direct Traffic
3.4 Cost of Visitor Referral Traffic
3.5 Cost of Visitor Organic Search
3.6 Cost of Sale Paid Search
3.7 Cost of Sale Social Channel
3.8 Cost of Sale Direct Traffic
3.9 Cost of Sale Referral Traffic
3.10 Cost of Sale Organic Search
3.11 ROI Paid Search
3.12 ROI Social Channel
3.13 ROI Direct Traffic
3.14 ROI Referral Traffic
3.15 ROI Organic Search

4. Marketing Part

4.1 Authority according to Alexa
4.2 Authority according to SimilarWeb
4.3 Authority according to MOZ
4.4 Number of Backlinks
4.5 Main Traffic Channels
4.6 Main Keywords Used
4.7 Level of SEO Main Keywords
4.8 Volume of Content
4.9 Quality of Content
4.10 Facebook Engagement
4.11 Linkedin Engagement
4.12 Instagram Engagement
4.13 Twitter Engagement
4.14 Youtube Engagement
4.15 Brand Awareness
4.16 Trustpilot Reviews
4.17 Other Reviews
4.18 Updates Frequency
4.19 Age of Domain